TAG Heuer

TAG Heuer embodies Swiss avant-garde watchmaking since 1860 and continues to innovate, pushing the limits of accuracy with advanced technology. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance.

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. This passion for action is infused in every TAG Heuer watch. In the face of pressure, they will take up any challenge.


Born from precision, the TAG Heuer Carrera is the most iconic expression of sporting elegance. The original racing chronograph has been inspired by speed and a drive to succeed ever since its introduction in 1963. The watch features a refined silhouette, with proud parallel lugs and a distinctive round case that gives this signature collection an expression of striking luxury that makes it a bold and distinctive choice for the confident city-dweller.


The unique TAG Heuer Monaco stands out with its legendary shape and daring history. The TAG Heuer Monaco is a ground-breaking watch launched in 1969. Loved by connoisseurs for its instantly recognizable design and charismatic cool, the geometry of the case and bold dials ensure it is as stylish as ever. Rebellious and daring from the start, this watch exemplifies the heritage and technical expertise of TAG Heuer. In a world of round watches, the TAG Heuer Monaco defiantly refuses to fit in.


The TAG Heuer Aquaracer is a rugged tool watch, as versatile as it is robust. This bold watch is instantly recognizable, thanks to its bold 12-faceted bezel, which has been designed with functionality in mind. This is evidenced in the unidirectional rotation, screw-down crown and twin gaskets that keep dust and water out. The TAG Heuer Aquaracer is a timepiece built to handle extreme pressure and to be the ultimate tool watch.


Inspired by adventure, the TAG Heuer Autavia is a reinvented classic. Originally taking its name from the AUT-omobile and AVIA-tion, this watch is rooted in history but reimagined for today. The heritage feel of the family can be found in numerous details: the oversized crown and Arabic numerals are all key features of this new classic, while design precision-crafted bezel and quick release strap system ensures that this watch is ready for adventure.

Formula 1

Built for speed and built to last, the TAG Heuer Formula 1 is a proven performer. The bonds between TAG Heuer and the worlds of Formula 1 run deep, thanks to the relationships with racing legends such as Ayrton Senna. The collection is inspired by motor racing and the daring drivers who take up the pole position challenge.  Set the pace with this sturdy and dynamic collection, full of urban cool, sporty details and overtake the pack with a victorious watch for the fearless.


Crafted for performance, the TAG Heuer Connected Watch is a smart extension of yourself. Built with the refined craftsmanship that TAG Heuer is renowned for, this high-tech collection offers the most luxurious connected watch ever. With cutting-edge functionality and personalization, this curated smartwatch is customized for your needs and your best performance. Experience the ground-breaking technology of the TAG Heuer Connected Watch and adapt to any challenge.


Streamlined and subtle, the TAG Heuer Link is an icon of sport and elegance. The story starts with the distinctive double S-shaped bracelet that offers comfort and design in a refined sports-chic package. The sleek lines of the finely crafted bracelet delicately hug the wrist like a second skin. The strong lines of the model continue on the case, flowing softly into the bracelet creating a watch that is delicate and provides a vision of quiet luxury that is both timeless and empowered.

Discover the TAG Heuer collection

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